Experts believe more than 200 local products possess the potential to conquer global markets
Published on: May 2, 2024.
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Experts Emphasize the Global Potential of Indigenous Products in Pakistan
Foreign and local experts recently gathered at a seminar at the Sindh Agriculture University to discuss the potential of over 200 indigenous products from Pakistan for making their mark in global markets. The experts highlighted several products that hold promise for international recognition and eligibility for geographical indication (GI) registration.
Among the products mentioned were the Sindhri mango, kinnow, chilies, basmati rice, Sindhi topi (traditional cap), ajrak (block-printed shawl), lungi (sarong), and date palm. These products are not only significant for their cultural value but also have the potential to generate economic opportunities as they gain global recognition.
Dr. Inayatullah Rajpar, the Dean of the Faculty of Crop Production at the university, emphasized the importance of GI registration in maintaining the quality and standards of these indigenous products. He called for proactive efforts to earn global acclaim for numerous indigenous products in Sindh, including the Sindhri mango, henna, Kunri’s chilies, Hyderabad’s bangles, and Larkana’s guava.
Peter Damary, an international consultant for the Sindhri mango GI project, highlighted the benefits of geographical indication registration for Pakistani products, including those from Sindh. He emphasized that establishing a “Made in Pakistan” standard for these products could enhance both national and international trade, enabling them to be marketed at premium prices.
Ms. Noor Asfia, the national consultant for the project, noted that there are more than 200 products from Pakistan that have the potential for global branding. She stressed the need for academia and industry to collaborate to keep up with the rapid progress being made in other parts of the world.
Dr. Abdul Mubeen Lodhi, the director of advanced studies at the university, mentioned that besides agricultural products, items such as Sindhi caps, handicrafts, and culture-related products could also qualify for GI registration. This opens up opportunities for a wide range of indigenous products to gain global recognition and protection.
The seminar was attended by a large number of faculty and students, who expressed enthusiasm for the potential of these indigenous products in international markets. The event also included visits to mango orchards to showcase the success of the Sindhri mango and its contribution to the local economy.
With concerted efforts and proper recognition, Pakistan’s indigenous products can not only preserve their rich cultural heritage but also contribute significantly to the country’s economic growth on a global scale.
Source: [Dawn](https://www.dawn.com)
