Our Process

"Excellence is not an exception; it is a prevailing attitude."
— Colin Powell

M/S Haroon Abdul Sattar (HAS) was founded by Mr. Haroon Abdul Sattar in 1969. The name of the firm was based on the goodwill and reputation Mr. Haroon had earned initially dealing as a commodity trader and speculator.

We had humble beginnings. The company started in 2005 as an offshoot of Haroon Abdul Sattar Imports, a family company that had been an active importer & international trader in spices & other commodities for over 43 years.

The idea was simple enough – to offer premium quality Pakistan rice in a way that made customers feel safe and supported. To give them a piece of mind of consistent & quality supply chain so they have an opportunity to persue their own success, no matter which industry they led. Premium quality Pakistan rice free from quality manipulation with no industry nastiness, no compromise on quality or pressure to fit in.

This vision was infectious. Like attracts like as they say and the company quickly attracted a group of passionate clients, mentors and friends who have helped to become a rice exporter based on values – honest commitments, competitiveness, support and real human connection. The result was HAS Rice Pakistan.

Initially, all of our clients were all spice-related, trading companies in Asia that had depended Generally speaking, we favor the long term over the short term. We observe and practice the “Golden Rule” and we place a greater value on our reputation than we place on the opportunity for a short-term gain.

Initially, HAS had a swift start with imports of commodities such as spices, cloves, cardamom, beetle nuts, cashew nuts, cassia and rubber to cater local market. Since 1980s, HAS owns major stakes in the local industry and is considered highly renowned and reputed for its quality products and commitments, HAS has now turned into one of the leading commodity trading houses of Pakistan.

In early 2001, utilizing the experience spread over four decades, HAS decided to discover new horizons by expanding its operations in commodity trading and exports to major International Markets.

The year 2004 saw the evolutionary inception of quality Basmati Rice exports by HAS to its consumers worldwide. During its first year, HAS accounted for trade of more than 195000 number of bagged rice. Coming years saw phenomenal multi-fold rise in this number. With increased demand, the consumption curve for HAS products is on an upward incline with major importing countries belonging from Middle East and Europe.

As time ambled away, HAS has not only matured but also grown stronger with changing group dynamics and traditional values to become a benchmark for quality products it deals in.

HAS Rice Processing Unit is situated in Karachi with state of the art technology and machinery used to process cargoes from initial stages of procurement till the final stages of packing and loading.

Rice delivered by HAS is top quality, well-cleaned, textured, graded and inspected by our highly experienced Quality Assurance unit to make sure that quality is not compromised at any stage of the process.

HAS believes in staunch emphasis for investment in Research & Development in regards to technology and process development that are similar to standards followed anywhere in the world.

Today, HAS is proudly supported by its world wide customer base and is growing everyday by the sheer power of experience it holds. With a promise to deliver only premium quality products, we offer a host of different quality rice brands and packs ranging from 1kg to 100kg.

Bespoke Rice Supplier

We are experts at helping clients with unique needs and requirements find the perfect solution to ensure their venture's success. From brown rice to white rice, and more, we have the largest selection of products and actively export to over 50 countries across the globe.

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Dedicated Customer Support

We're always here to help! Whether you have a few questions before you get started, or need help in putting together an entirely custom-tailored solution for your business, our dedicated experts are always available and ready to help you get the perfect solution to any inquiry.

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We work with major distributors and global shipping lines to help our partners get the solutions they need, no matter where and when they need them. We ship to all major ports and actively export to all six continents.

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