Global Rice News

Pakistan Rice Exporters Association (REAP) has urged rice mill owners to focus on increasing exports of white broken rice to cater to the growing demand in the international market.

According to industry sources, there has been a surge in demand for white broken rice, especially from African countries. This presents a great opportunity for Pakistani rice exporters to expand their business and tap into new markets.

White broken rice refers to rice grains that are broken during the milling process. Although these grains may be considered lower quality due to their broken state, they are still highly sought after in certain markets for various reasons. For example, white broken rice is commonly used in the production of rice flour, which is used in a variety of food products such as noodles, snacks, and baby food.

In addition to its use in food production, white broken rice is also used as animal feed. It provides a source of energy and nutrients for livestock, making it an important component of animal diets.

REAP is encouraging rice mill owners to invest in the necessary infrastructure and equipment to produce white broken rice in larger quantities. By increasing production, Pakistani rice exporters can meet the rising demand and establish a strong presence in the global market.

Pakistan is one of the largest rice exporting countries in the world, with a significant share in the global rice trade. However, most of the exports consist of basmati rice, with less focus on other varieties such as white rice and white broken rice.

By diversifying their product offerings and targeting the demand for white broken rice, Pakistani rice exporters can enhance their competitiveness in the international market. This will not only benefit the exporters but also contribute to the overall growth of the rice industry in Pakistan.

To support the efforts of rice mill owners and exporters, REAP is working closely with the government and relevant stakeholders to address any challenges and facilitate the export process. They are also providing guidance and assistance to rice mill owners to ensure quality standards and compliance with international regulations.

In conclusion, the surge in demand for white broken rice presents a promising opportunity for Pakistani rice exporters to expand their business and enter new markets. By investing in production infrastructure and focusing on meeting this demand, exporters can enhance their competitiveness and contribute to the growth of the rice industry in Pakistan.

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