Increasing Exports: A Comprehensive Guide (Part 1)


Published on: March 8, 2024.

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In the bustling economic landscape of Pakistan, there is a pressing need for transformation. The country’s economic woes, including mounting external debts and a precarious balance of payments, call for a strategic overhaul. To combat these challenges, I propose a pathway towards economic revitalization that focuses on boosting annual non-debt forex inflows to $100 billion from goods and services.

At the heart of this transformative endeavor lies a resolute commitment to turbocharging exports. It is crucial for the nation and the private sector to recognize the importance of this goal. By prioritizing exports, Pakistan can lay the foundation for robust economic growth and address critical sectors such as education, health, infrastructure, and governance.

The current dilemma faced by Pakistan revolves around the adequacy of local currency and foreign exchange, both of which are crucial for economic stability. Efforts to elevate the GDP growth rate risk exacerbating the Balance of Payments issue, leading to a dangerous cycle of borrowing. Pakistan currently stands at a fiscal precipice, with external debt reaching $127 billion in 2022, which is a staggering 320% of exports. The ballooning debt servicing, accounting for 42% of exports, poses a significant threat to the nation’s development, security, and sovereignty.

Amidst this economic turmoil, exports serve as a panacea in the short term. While remittances and foreign direct investment are essential, they are unlikely to provide the quantum increase needed to address Pakistan’s challenges. Therefore, exports must take center stage, providing a source of non-debt foreign exchange. This will require strategic policies, initiatives, incentives, and facilitation to boost market shares and prices.

Pakistan has a wide range of exportable goods, with demand already existing in the global market. By focusing on amplifying the market share and expanding the customer and geographic base, Pakistan can increase its position in the world import market. The key lies in leveraging the low-hanging fruit and providing value addition to secure higher market shares and prices.

Contrary to popular belief, Pakistan does have an exportable surplus. Rising demand created by opportunities and incentives can drive the export quantum. Despite challenges such as energy costs, lower manpower costs can offset the disadvantage. The focus should be on obtaining higher prices through product value addition, R&D, and benchmarking with competitors. This presents a significant opportunity for Pakistan, as highlighted by the World Bank’s study on rice and textile products.

To estimate the export potential, it is crucial to consider the current exports that already surpass half a million dollars per annum per Harmonized System Code (HSC). Extrapolating the world import for these items, the estimated export potential reaches $122 billion. By focusing on market shares slightly above current levels, Pakistan can achieve a share of 0.69% for respective products, totaling $86 billion. Additionally, the IT sector alone can contribute $20 billion to exports. Even with a 25% shortfall, the potential amounts to $75 billion, which can cover import and debt servicing needs.

In order to realize these dreams, it is essential to have a robust customer-centric export strategy. The current Strategic Trade Policy Framework (STPF-2020-25) needs to be critically analyzed to ensure it is focused on gaining market share. A unified national effort is necessary to achieve these goals.

In conclusion, Pakistan has the potential to transform its economy through a renewed focus on exports. By prioritizing exports, the country can overcome its economic challenges, boost forex inflows, and pave the way for growth and development. It is crucial for the nation and the private sector to come together and work towards a customer-centric export strategy. With the right policies and initiatives, Pakistan can achieve its goal of $100 billion in annual non-debt forex inflows.

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