Pakistani Food Companies Present Variety of Products at Shanghai Exhibition
Published on: June 1, 2024.
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Nine leading Pakistani companies from various sectors including logistics, rice mills, frozen meals, and fruits and juices made a strong presence at the imported grocery section of the 2024 Salon International De L’Alimentation (SIAL) exhibition in Shanghai, China. The exhibition, which took place from May 28 to 30, attracted exhibitors from 75 countries and regions, showcasing over 350,000 products.
SIAL Shanghai has become an important platform for Pakistani food exporters to showcase their products to a global audience. The Pakistani companies highlighted the country’s rich agricultural heritage and its growing capabilities in food processing and logistics. With a focus on quality and variety, the Pakistani exhibitors aimed to capture the attention of buyers from China and other countries.
One of the standout companies at the exhibition was the National Logistics Corporation, represented by Director Plans Muhammad Yousaf. He emphasized the company’s capabilities in handling international shipments, especially in the food and beverage industry. Yousaf stated that they are there to introduce their logistics services to potential customers and partners, highlighting their robust network that ensures efficient and timely delivery of products from Pakistan to China and beyond.
In the rice mill sector, Pakistani companies showcased their high-quality rice varieties, including broken rice, long-grain rice, and specialty rice. Kumar Kewlani, representing one of the participating rice mills, mentioned that they have been exporting rice to China since the market opened up, with monthly shipments of thousands of tons. The exhibition provided an excellent opportunity to showcase the unique qualities of Pakistani rice and other food products.
The frozen meal section was another highlight of the exhibition, with Pakistani companies displaying a diverse range of ready meals. These included traditional Pakistani curries, biryanis, and naans, as well as international flavors catering to a global audience. The frozen meals were packaged in convenient and sustainable packaging, targeting busy consumers looking for quick and healthy meal options.
In addition to product displays, SIAL Shanghai 2024 featured 10 themed forums covering various topics in the food and beverage industry. These forums brought together industry experts, leading businesses, and thought leaders to discuss the latest trends and hot topics in the industry.
Overall, the Pakistani companies successfully showcased their products and capabilities at the SIAL exhibition in Shanghai, aiming to expand their presence in the Chinese market and beyond.
Source: [Nation](https://www.nation.com.pk)
