Global Rice News

Nepal Explores New Markets for Tea Trade, Including Pakistan, Russia, and China

In an effort to diversify its tea trade, Nepal is looking beyond its traditional market of India and exploring opportunities in Pakistan, Russia, and China. Currently, the majority of Nepal’s CTC tea or black tea is exported to India, accounting for around 90 percent of its orthodox tea and 50 percent of its CTC tea exports. However, in recent months, Nepal has started exporting CTC tea to Pakistan via India.

The export of 6-7 containers of CTC tea to Pakistan marks a significant step towards expanding Nepal’s tea trade. Each container consists of approximately 18 to 20 tonnes of tea. This development opens up new avenues for Nepal to tap into the Pakistani tea market, offering a potential boost to the tea industry in the country.

By exploring markets outside of India, Nepal aims to reduce its reliance on a single market and diversify its tea exports. This strategy will not only help mitigate risks associated with depending solely on one market but also create opportunities for growth and increased profitability.

Additionally, Nepal is also exploring opportunities in the Russian and Chinese tea markets. These markets present significant potential for Nepal’s tea industry, given the large consumer base and demand for high-quality tea products. By expanding its reach into these markets, Nepal can establish itself as a key player in the global tea trade.

The move towards diversification is driven by the need to secure better prices for Nepali tea. By exploring new markets, Nepal can negotiate better terms and prices, ensuring the sustainability and growth of its tea industry. Furthermore, this diversification will promote healthy competition among tea exporters, benefiting both the industry and consumers.

As Nepal explores new markets for its tea exports, it is crucial to maintain strong partnerships with existing buyers, such as India. India has been an integral market for Nepali tea for many years and continues to be a significant player in the industry. Strengthening relationships with existing buyers while expanding into new markets will contribute to the long-term success of Nepal’s tea trade.

In conclusion, Nepal’s exploration of new markets, including Pakistan, Russia, and China, is a strategic move to diversify its tea trade and reduce dependence on India. By expanding its reach into these markets, Nepal can secure better prices, foster growth in the industry, and establish itself as a prominent player in the global tea trade.

Source: [Kathmandu Post](https://kathmandupost.com)