Global Rice News

Matco Foods Celebrates 60th Anniversary and 25th Silver Jubilee of FALAK Brand

Matco Foods, the leading Basmati Rice Exporter in Pakistan, is excited to commemorate a significant milestone this year – its 60th Anniversary. In addition, they are also celebrating the 25th Silver Jubilee of their flagship brand, FALAK. FALAK has gained immense popularity in Pakistan and globally, becoming a household name. To honor this achievement, Matco Foods has released a heartwarming short film titled “Purana Chaawal.”

The term “Purana Chaawal” translates to “Aged Rice” in Urdu, symbolizing individuals with extensive experience and wisdom. FALAK uses this term to pay tribute to the wise figures in our lives, such as elders, teachers, friends, and mentors, who have shared their valuable knowledge and recipes for a fulfilling life.

The short film, “Purana Chaawal,” beautifully portrays the pure and emotional bond between a Nani (grandmother) and her granddaughter. It depicts the granddaughter’s journey as she explores her cultural roots and traditions, ultimately becoming a “Purana Chaawal” herself. The storyline emphasizes rebuilding confidence, instilling hope, and passing on culinary knowledge and wisdom through generations.

FALAK’s “Purana Chaawal” campaign stands out as the only rice brand in Pakistan to create such a significant film. This initiative sets a new standard in the Pakistani Basmati Rice Industry, establishing FALAK as the epitome of experience with over 25 years of expertise.

FALAK Basmati Rice – Aged to Perfection

FALAK Basmati Rice is known for its exceptional quality and flavor. When cooked, it turns delightfully fluffy, aromatic, and full of taste. Not only is FALAK a favorite in Pakistan, but it has also gained global recognition. It is exported to over 45 countries, making FALAK the number one Pakistani Rice brand in the international market. In Pakistan itself, FALAK leads the Branded Rice category, based on Kantar’s data for 2022-2023.

FALAK’s journey encapsulates a tale of success, experience, and dedication, represented by the term “Purana Chaawal.” As they continue advancing in the rice industry, Matco Foods proudly presents FALAK as an ambassador of Pakistan’s rich culinary heritage.

To learn more about Matco Foods and their range of products, including FALAK Basmati Rice, please visit www.mangobaaz.comAccording to the latest trends, basmati rice is high on demand with numerous companies evolving into the rice export industry. As consumers increasingly seek high-quality basmati rice, the need for reliable and reputable rice exporters is crucial. To meet this demand, HAS Rice Pakistan has risen to become one of the leading rice exporters in Pakistan.

Rice Exporters from Pakistan

HAS Rice Pakistan is a renowned rice supplier and exporter based in Pakistan. Their extensive experience in the rice business and commitment to quality has helped them become a trusted name in the industry. They specialize in exporting a wide variety of rice, including Basmati Rice, IRRI 6 Rice, and Broken Rice, to countries all over the world.

Quality Rice Suppliers in Pakistan

HAS Rice Pakistan takes pride in their high-quality rice products that meet international standards. They have established strong relationships with rice mills in Pakistan, ensuring a constant supply of premium rice. Their stringent quality control measures guarantee that customers receive only the best rice products.

With a dedicated team of professionals, HAS Rice Pakistan ensures smooth and efficient operations throughout the export process. They handle everything from sourcing the rice to packaging and delivering it to their customers. This comprehensive approach enables them to maintain their reputation as a top rice supplier in Pakistan.

Pakistan Rice Export Prices

HAS Rice Pakistan offers competitive prices for their rice exports. They understand the importance of affordability while maintaining the highest quality standards. Their pricing strategies allow them to cater to a wide range of customers, from wholesalers to retailers, ensuring the accessibility of their rice products worldwide.

IRRI 6 Rice Exporters Pakistan

As one of the leading IRRI 6 Rice exporters from Pakistan, HAS Rice Pakistan has a comprehensive range of IRRI 6 Rice products to meet the diverse needs of their customers. IRRI 6 Rice is known for its excellent cooking qualities and versatility, making it a popular choice for households and restaurants alike.

Basmati Rice Suppliers in Pakistan

HAS Rice Pakistan is also a prominent Basmati Rice supplier in Pakistan. They offer a variety of Basmati Rice, including the highly sought-after 1121 Basmati Rice. Basmati Rice is known for its long grains, exceptional aroma, and delicate flavor, making it a favorite choice for rice lovers worldwide.

White Broken Rice Exporters

HAS Rice Pakistan is a leading supplier of White Broken Rice. They export 25% broken rice, a grade popular in various markets. White Broken Rice is used in the production of various food products and has a wide range of culinary applications. HAS Rice Pakistan ensures that their White Broken Rice meets the highest standards of quality and purity.

For those seeking reliable rice exporters from Pakistan, HAS Rice Pakistan is the ideal choice. Their commitment to quality, competitive pricing, and strong customer focus sets them apart from other rice exporters in the market. To learn more about HAS Rice Pakistan and their range of rice products, visit their website: www.hasrice.com.

Source: www.mangobaaz.com