Kellogg to invest $2M in program helping rice farmers cut greenhouse gas emissions
Published on: February 17, 2022.
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Kellogg is spending $2 million on a program called In Grained that will help farmers in the Lower Mississippi River Basin reduce their methane emissions. The company will pay producers $20 per ton of greenhouse gas they abate during a five-year period after introducing them to more environmentally friendly farming practices.
The cereal giant said the rice sourced in this region is a key ingredient of its Rice Krispies and Special K cereals. Kellogg will provide producers with training in irrigation management, nutrient management and soil health, among other efforts, to support their transition to these practices. The company said InGrained will help its partners reduce up to 51,000 tons of greenhouse gasses from the North American rice ingredient supply chain in the next five years.
Kellogg and other food and beverage CPGs have been criticized by consumers and green groups for their impact on the environment, putting pressure on them to take steps to reduce it.
Source: https://www.fooddive.com/news/kellogg-to-invest-2m-in-program-helping-rice-farmers-cut-greenhouse-gas-em/618938/
