Basmati Rice – A Grain that Stands Out Amongst Others
Published on: March 22, 2022.
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Rice is a staple food for more than half the world’s population and makes up 20% of the global calorific value intake. Most world cuisines include rice as a main ingredient and different regions grow different varieties of rice according to local cooking preferences and environmental circumstances. While Basmati rice is commonly cooked in households local to where it is grown in the Indian subcontinent, its taste appeals to palates around the world far beyond where the grain originates from.
Basmati rice is popular due to its following qualities:
- Its long grains
- Its distinctive texture
- Its rich fragrance
- Its nutritious content
There are many brands that are associated with Basmati rice and Amira Basmati Rice is one of the leading names in the industry. The company, which is chaired by Karan A. Chanana, provides Basmati rice in the international market across regions in The Middle East, North America, and Europe.
Source: https://www.business-standard.com/content/specials/basmati-rice-a-grain-that-stands-out-amongst-others-122032100562_1.html
