Global Rice News

Pakistan’s rice exporters have been facing challenges in the global market due to increasing competition and declining demand. According to the Rice Exporters Association of Pakistan (REAP), the country’s rice exports have declined by 20% during the first half of the fiscal year 2021-22.

One of the major factors affecting the rice export industry is the rising popularity of alternatives such as quinoa and couscous. These grains have gained popularity in Western countries due to their health benefits and versatility. As a result, the demand for traditional rice varieties, especially non-basmati rice, has decreased.

Moreover, the COVID-19 pandemic has also impacted the rice export industry as it has disrupted supply chains and caused logistical challenges. The lockdowns and restrictions imposed by governments around the world have affected the transportation and distribution of goods, including rice.

Another issue faced by Pakistan’s rice exporters is the increasing competition from other rice-producing countries such as India, Thailand, and Vietnam. These countries have been able to offer competitive prices and better quality rice, attracting buyers from traditional Pakistani rice markets.

To address these challenges, the government and industry stakeholders need to take proactive measures. This includes investing in research and development to improve the quality and taste of Pakistani rice varieties, promoting the health benefits of rice, and exploring new markets.

In addition, efforts should be made to enhance the competitiveness of Pakistani rice by reducing production costs, improving agricultural practices, and adopting modern technology in rice processing and packaging. The government can also provide incentives to rice exporters such as tax rebates or subsidies to help them compete in the international market.

Despite the challenges, Pakistan still has a strong presence in the global rice market. The country is known for its high-quality basmati rice, which is highly valued in international markets. Basmati rice accounts for a significant portion of Pakistan’s rice exports and has a strong demand in the Middle East, Europe, and the United States.

In conclusion, Pakistan’s rice exporters are grappling with various challenges in the global market. However, with strategic measures and government support, the industry can overcome these challenges and regain its position as a leading player in the international rice market.

**Source:** [WAM](https://www.wam.ae)