Why Choose Us?

Reliability is exporting premium quality rice with timely dispatches from Pakistan as agreed with the buyer. Reliability transcends national boundaries. By understanding that there are cultural differences between the Pakistan and countries importing rice from Pakistan, trust across our extended team of customers & well-wishers needs to be developed over time by delivering on our commitments.

Being open in communication is how we do business. We build trust with our customers by updating them through-out the shipment process. We share daily updates from rice mill until the cargo reaches final discharge port.

“I take it upon myself to keep everyone abreast with daily updates for their shipment, by creating a very transparent environment, the truth is right before everyone’s eyes.”

– Owner, Omair Haroon

Competence, or consistently delivering superior quality rice from Pakistan, is how we have transformed ourselves from our humble beginnings to emerging rice exporters from Pakistan. We try to find partners who embody the same drive as us to not just turn a profit, but to first and foremost make a difference in the process.

Looking out for the best interests of others is how we have achieved mani-fold growth since our humble beginnings. The company’s House Rice Rule, or treating every bag of rice as you would want to buy this rice for your family’s consumption. Our team with our employees, suppliers & customers is built on an enduring friendship and concern for each other’s personal welfare first and foremost.